RT Holdings

Most companies have a corporate creed, mission statement, or slogan framed on the wall or posted somewhere in the office. All too often, however, these words end up as nothing more than a formality. That may be because they never reach the front line — they fail to inspire genuine empathy or passion in employees.
I decided to make the words “Social Contribution: being of service to people and communities” our Principle — the belief shared by every one of our employees.
A principle is not an ideal or an aspiration to strive for; it is something each individual must embrace as their own, and only once it is embedded as a kind of DNA recognized throughout the organization does it truly function as a foundation for action and mindset.
The idea of a company that contributes to society is easy enough to grasp in the abstract. But employees often ask what that means in concrete terms, in the work they face every day. Put simply, it means doing your work with your full attention turned toward the customer.

Of course, in reality we face competition from various rivals, and each employee has their own way of working and their own goals. At times, the meaning and purpose of our work can become blurred amid the chaos. In those moments, like the light of a lighthouse, it is our principle — being of service to our customers — that always shows us the direction we should be heading.
That does not mean simply pandering to customers. In a driving school, for example, an approach focused purely on getting students to pass their test might please customers and generate profit for the company. But that is not truly being of service to the customer, nor is it what society needs from us.
Our principle is directly tied to our pride. Each and every employee builds up sincere work they need not be ashamed of in light of that principle, and delivers real results. I believe that is what it means for a company to be “the real thing.”